Make the cheesey center: In a small bowl, mix together your grated cheddar, softened cream cheese, and diced serrano pepper. Add a pinch of salt and pepper, give it a good stir, and set it aside.

Season the beyond meat: In a bigger bowl, add your Beyond Beef. Toss in Italian seasoning, parsley, cilantro, and minced garlic. Mix it all together with your hands—don’t be shy. Set aside.

Heat your Skillet: Put your skillet on medium heat and let it get nice and warm.

Form your patties: Take a medium handful of the Beyond Beef mixture and flatten it in your hand like you’re making a little dish. Add a spoonful of the cheesy mix in the center, then carefully close it up and press it into a patty shape.

Cook 'em low and slow: ay the patties onto the skillet and cook them for about 6–7 minutes per side over medium-low heat. While those are cooking, you can toast your burger buns right on the skillet for a couple of minutes. I like to add mayo to the buns first so they don’t get too dry.

Optional egg moment: If you want the ultimate burger moment, crack an egg right into the skillet and cook it to your liking. Over easy or sunny-side up is where it’s at for me. PLUS: It'll increase your protein intake!

Assemble the dream burger: Layer it all up: I go mayo on the bottom bun, ketchup on the top. Then the stuffed patty, egg, lettuce, tomato, onion, pickles if you have them, and close it up with the top bun.